Hello Human.
My name is Geo. I’m a culture-obsessed, content executive, hybrid creative, brand storyteller, comms specialist, and idea maker based in NYC with 20 years of diverse industry, culture marketing & leadership experience.
I’ve worked as a Head of Content, VP of Social, Creative Director, Marketing + Communications specialist, Music/Hip-Hop Journalist, Editor-In-Chief, and Senior Copywriter. Some companies I’ve worked for: Vayner Media, Complex Networks, Red Bull, and WPP’s luxury agency, Hudson Rouge.
I currently work for Areya Media as the Director of Special Projects for Okayplayer and OkayAfrica.
Scroll down to see some of my work.
MAN WITH MACHINE: LINCOLN X KARRIEM RIGGINS
During my time at Hudson Rouge, I worked with highly respected musician and instrumentalist Karriem Riggins on a social-first spot that showed how deep Lincoln’s automobile culture is intertwined with the Detroit music scene.
WATCH THE VIDEO BELOW
SOCIAL VIDEO CONTENT WITH SERENA WILLIAMS
During my time as VP of Social + Editorial at Hudson Rouge, I ideated and executed social video content with Lincoln celebrity spokesperson, Serena Williams.
HEAD OF NEWSLETTERS + SPECIAL PROJECTS
In my current role as Head of Newsletters and Special Projects for OkayMedia, I supervised and executed multichannel branded content campaigns for hit Broadway shows MJ the Musical and Alicia Keys’ Hell’s Kitchen.
VAYNER MEDIA: COPY + IDEATION FOR TEXT ADS
At my recent stint at Vayner Media, I crafted the copy and contributed to the art direction for a series of text/SMS banner ads for ONE37pm.
Editor-In-Chief for OkayAfrica + OkayPlayer
I led all facets of editorial, social, sponsored content, brand partnerships, and experiential activations. I ideated and launched a video series called “Respect the Architect” to pay homage to iconic producers for the 50th Anniversary Hip-Hop celebrations.
VAYNER MEDIA: SENIOR COPYWRITER
In 2015, I worked at Vayner Media for the launch of a new beverage, MIXXTAIL. Specific tasks I worked on included: copy and ideation for social and video promo assets, and a MIXXTAIL event at SXSW.
#BRINGTHEBAR
O.N.S CREATIVE LAB: IDEATION + EXECUTION
From 2015-2019, I worked for the NYC/Hong Kong lifestyle brand, O.N.S. I created an ongoing streetwear collab campaign called The Creative Lab. I sought out and executed capsules with talented NYC designers like Death to Tennis, Kenneth Ning, Abasi Rosborough, and Mike Perry.
SEE ALL THE CREATIVE LAB CAMPAIGNS HERE
DIGITAL NOMAD COLLAB WITH ABASI ROSBOROUGH
I sourced the designing talent and planned the launch, marketing, and rollout for a streetwear collab drop that sold very well and secured several press hits in notable style publications.
PAC-MAN X ROCAWEAR TOUR ACTIVATION + COLLAB APPAREL
In 2010, I connected NAMCO BANDAI and ROCAWEAR for a mini Jay-Z tour and apparel collab deal to celebrate the 30-year anniversary of the iconic video game, PAC-MAN.
COMPLEX NETWORKS: CONTENT LEAD
Flexed my long-form writing skill for a new launch on Complex SHOP featuring NYC artist Lucien Smith. Not only is he a fully accomplished artist, but he also started a non-profit called Serving The People that supports and guides the careers of emerging global creatives.
ONE37PM: VP of CONTENT
From the end of 2019 thru 2020, I was the VP of all content for ONE37pm, a new media, lifestyle, and entrepreneurship publication founded by Gary Vaynerchuk.
I secured a slew of top talent features for the media brand including: Westside Gunn, Bobbito & Stretch, Kareem Biggs Burke, and more.
Westside Gunn interview with One37pm
O.N.S BRIEF: A NEWSPRNT PUBLICATION
CONCEPT IDEATION + EXECUTION
I served as Creative Director, Editor, Publisher, and staff writer for a bi-annual NWSPRNT publication for the brand, O.N.S. The talent I singlehandedly secured for the publication included: Sunni Colon, Yoshi Flower, Mick Jenkins, Kirk Knight, etc.
STELLA ARTOIS: Social Media Copy
During my senior copywriter stint at Vayner Media, I also worked on social copy for Stella Artois.
Editor-In-Chief - YRB MAGAZINE
From 2006-2009, I was the Editorial Director of YRB Magazine in SoHo, NYC. During my tenure, I executed covers with NAS, N.E.R.D, Common, Lenny Kravitz, Lupe Fiasco, and many more.
