Hello Human.
My name is Geo. I’m a culture-obsessed, content executive, hybrid creative, brand storyteller, comms specialist, and idea maker based in NYC with 20 years of diverse industry, culture marketing & leadership experience.
I’ve worked as a Head of Content, VP of Social, Creative Director, Marketing + Communications specialist, Music/Hip-Hop Journalist, Editor-In-Chief, and Senior Copywriter. Some companies I’ve worked for: Vayner Media, Complex Networks, Red Bull, and WPP’s luxury agency, Hudson Rouge.
I currently work for Areya Media as the Director of Special Projects for Okayplayer and OkayAfrica.
Scroll down to see some of my work.
MAN WITH MACHINE: LINCOLN X KARRIEM RIGGINS
During my time at Hudson Rouge, I worked with highly respected musician and instrumentalist Karriem Riggins on a social-first spot that showed how deep Lincoln’s automobile culture is intertwined with the Detroit music scene.
WATCH THE VIDEO BELOW
HEAD OF NEWSLETTERS + SPECIAL PROJECTS
In my current role as Head of Newsletters and Special Projects for OkayMedia, I supervised and executed multichannel branded content campaigns for hit Broadway shows MJ the Musical and Alicia Keys’ Hell’s Kitchen.
VAYNER MEDIA: COPY + IDEATION FOR TEXT ADS
At my recent stint at Vayner Media, I crafted the copy and contributed to the art direction for a series of text/SMS banner ads for ONE37pm.
Editor-In-Chief for OkayAfrica + OkayPlayer
I led all facets of editorial, social, sponsored content, brand partnerships, and experiential activations. I ideated and launched a video series called “Respect the Architect” to pay homage to iconic producers for the 50th Anniversary Hip-Hop celebrations.
VAYNER MEDIA: SENIOR COPYWRITER
In 2015, I worked at Vayner Media for the launch of a new beverage, MIXXTAIL. Specific tasks I worked on included: copy and ideation for social and video promo assets, and a MIXXTAIL event at SXSW.
#BRINGTHEBAR
O.N.S CREATIVE LAB: IDEATION + EXECUTION
From 2015-2019, I worked for the NYC/Hong Kong lifestyle brand, O.N.S. I created an ongoing streetwear collab campaign called The Creative Lab. I sought out and executed capsules with talented NYC designers like Death to Tennis, Kenneth Ning, Abasi Rosborough, and Mike Perry.
SEE ALL THE CREATIVE LAB CAMPAIGNS HERE
COMPLEX NETWORKS: CONTENT LEAD
Flexed my long-form writing skill for a new launch on Complex SHOP featuring NYC artist Lucien Smith. Not only is he a fully accomplished artist, but he also started a non-profit called Serving The People that supports and guides the careers of emerging global creatives.
ONE37PM: VP of CONTENT
From the end of 2019 thru 2020, I was the VP of all content for ONE37pm, a new media, lifestyle, and entrepreneurship publication founded by Gary Vaynerchuk.
I secured a slew of top talent features for the media brand including: Westside Gunn, Bobbito & Stretch, Kareem Biggs Burke, and more.
Westside Gunn interview with One37pm
O.N.S BRIEF: A NEWSPRNT PUBLICATION
CONCEPT IDEATION + EXECUTION
I served as Creative Director, Editor, Publisher, and staff writer for a bi-annual NWSPRNT publication for the brand, O.N.S. The talent I singlehandedly secured for the publication included: Sunni Colon, Yoshi Flower, Mick Jenkins, Kirk Knight, etc.
Editor-In-Chief - YRB MAGAZINE
From 2006-2009, I was the Editorial Director of YRB Magazine in SoHo, NYC. During my tenure, I executed covers with NAS, N.E.R.D, Common, Lenny Kravitz, Lupe Fiasco, and many more.